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COFFEE + CRUMBS

MEDIA KIT

About Coffee + Crumbs

We are mothers and storytellers. Plain and simple.

We believe the very essence of motherhood can be found in the sweet spot between coffee and crumbs— in that magical place between calm and chaos, beauty and mess, joy and sacrifice.

Coffee + Crumbs is a collection of stories and candid conversations about motherhood, love, and the good kind of heartache. At the very core of this space and our podcast, we want all moms to feel less alone.

Our team is made up of a dozen imperfect mothers, figuring out the mystery of parenthood one day and mistake at a time. Coffee + Crumbs is where we share our stories along the way, regularly practicing our collective mantra of grace > guilt.

Our site launched on July 1, 2014 and had 2.8 million page views in the first eight weeks after three of our posts went viral. In the past three years, we’ve also added an online shop, an online writing course for mothers, and a popular podcast, which boasts half a million downloads to date. Our first book, The Magic of Motherhood, was released on April 4, 2017.

It is our mission to support, uplift, and inspire mothers through artful storytelling and creative community.

We never offer advice; we simply offer ourselves.

Our readers and listeners trust us and we do not take that lightly. We’re especially passionate about connecting with brands that serve our demographic—mothers of young children.

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REACH (as of APril 2018)

  • Monthly podcast downloads: 68k
  • Instagram followers: 25k
  • Facebook fans: 20k
  • Email subscribers: 4500
  • Website visits per month: 43k

We publish an average of three essays per week, four podcast episodes per month, seven Instagram and Facebook posts per week, one monthly newsletter, and one weekly podcast email. 

DEMOGRAPHICS

Our audience is comprised of mainly mothers of young children who seek out community online and trust recommendations from their peers. We are creative and encouraging, seeking thoughtfully produced products and services that make our lives more joyful. 

The breakdown: 98% female, 81% parents, 78% ages 25-34, 96% of whom have children ages five and younger. 53% report a household income $75k+, 83% have a college degree or advanced degree. 72% say they are not done having children. 

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SPONSORSHIP OPPORTUNITIES

Reach a mom, reach a community. Moms talk and more than ever we're talking online.

Our audience trusts our recommendations and we value that trust. Therefore we are highly selective about the brands we partner with.

The primary way we do sponsorships is through our podcast. Podcast listeners are incredibly engaged and our audience grows more and more day by day.

Our podcast audience is captive yet mobile – whether driving, cooking, cleaning, or working, they just want to keep listening. Best yet? By the end of a 45-minute episode, listeners truly feel like they know our hosts, who became familiar and trustworthy voices.

The intimacy, credibility and influence of long-form audio can’t be duplicated in a short video, article, ad or even a blog post.

Our shows have been downloaded over half a million times, and thanks to loyal, engaged listeners who share our episodes with their friends, that number continues to grow-- this includes our very first episodes! Podcasts offer evergreen sponsorship opportunities and have a great shelf life! Here’s an article that talks a bit about podcast advertising that if its new to you.

Here’s where Coffee + Crumbs differs from advertising on other shows: We work hard to make your brand an authentic part of the conversation.

We offer promotions in the middle of our episodes, written by an experienced producer and delivered in a conversational style by a lively co-hosts who adds color and personal experience to her endorsement while staying on message and brand. Did you know that 67% of podcast listeners like hearing in-show ad testimonials? 

Taking a limited number of sponsors and being highly selective about who we work with results in increased engagement, the ability to reach an audience in an in-depth way, and increased continuity and credibility.

We only partner with relevant companies who not only want to reach our audience of moms but who also want to support our mission to offer hope and a sense of confidence and community to mothers.

In addition to our podcast advertising opportunities, we offer newsletter and website giveaway promotions. We do not, however, sell ads within our essays on our website. All sponsorships are clearly marked as such in accordance to FTC guidelines.


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TESTIMONIALS FROM OUR LISTENERS ON iTUNES

 

“The C+C podcast is the first podcast I’ve ever listened to. I didn’t know what to expect, but I am HOOKED. I’ve listened on my commute home and find myself laughing, crying, and nodding ‘me too’ as I listen.”

“How refreshing, empowering, and confidence-boosting this podcast is!”

“There is such reassuring, honest, and warm stuff going on here.”

“I love this podcast! Every time I listen to it, I feel like I’m eavesdropping on a conversation of some moms at the park. I always want to jump in their conversation and say, ‘Me too! I feel that way too!’ This podcast is definitely worth the precious moments you have in your day. You won’t regret it.”

“One time the show was so spot on, I stood in my utility room sobbing while folding laundry.”

“Wholesome, real, humble, and touching on all topics relevant to the modern mama ... I can’t stop listening.”

“This podcast hits on all the feels: happiness, nostalgia, guilt, frustration. I love hearing my same stories come out of other women’s mouths—you mean I’m not alone in this?! Thanks for presenting motherhood and womanhood in its raw form.”

SPONSORSHIP OPTIONS

The Coffee + Crumbs Podcast is a place where candid conversations happen about parenting. To date, we have nearly one million downloads and each episode reaches the ears of 15,000 - 24,000 loyal listeners. With 400+ five star reviews, our podcast continues to help mothers know they are not alone.

PODCAST ADVERTISING PACKAGE | 60 second mid-roll

Ads are host read and we will create the ad using your talking points as an outline. If we’ve tried your product and love it, we’ll say so. If we haven’t tried the product, we will simply share how your product works and why moms love it. Please consider allowing members of our team to try your product/service before recording the ad especially if you’re considering booking more than one spot.

On our regular 45-minute episodes, we offer two advertising spots to non-competing brands ("A-spot" and "B-spot"). On alternating weeks, during our shorter 25-minute shows, we offer one advertising spot ("A-spot", only).

Our podcast advertising package includes:

  • 60-second host-read midroll
  • outbound links at the top of our show notes
  • outbound links in our weekly podcast newsletter
  • one Instagram Story mention with a call to action link in our "swipe up" for our 26k Instagram followers

Price: $600* per episode, 10% discount for booking three episodes or more. 

NEWSLETTER SPONSOR | top of fold

This is an exclusive partnership as we only accept one sponsor per newsletter (twelve per year). Sponsor receives a mention and link at the very top of our newsletter, with a 50-75 word organic mention within the newsletter itself. 

Price: $300* / month stand-alone or $175 / month with a podcast sponsorship.


SPONSORED GIVEAWAYS | website promotion

Sponsored giveaways on the "giveaway" section of our website are a great way to engage our subscribers and gain interest in your product. Giveaways are run through Rafflecopter with the goal and intention of growing the social media followings of the brand. Price includes Facebook and Instagram promotion. Brands are invited to offer readers a promo code to encourage sales. We ask that the value of the price be over $300 (if it's for a $100 bag, we'd ask that we are able to give away three). 

Price: $500* or $250 with a podcast sponsorship.

 

 

[* if sponsorship is agency brokered, we ask that our take home rate is as listed, so please bid clients $600 plus agency commission]


Available EPISODE Dates: 

Date A-Spot B-Spot
Sept. 4 Handy.com epic!
Sept. 11 Prep Dish Grove Collaborative
Sept. 18 Care.com epic!
Sept. 25  Prep Dish Grove Collaborative
Oct. 2 WinShape Marriage epic!
Oct. 9 Prep Dish Grove Collaborative
Oct. 16 Grove Collaborative [HOLD- Casper]
Oct. 23 Prep Dish Grove Collaborative
Oct. 30 WinShape Marraige Modcloth
Nov. 6 Prep Dish Grove Collaborative
Nov. 13 Prep Dish [HOLD- Songfinch]
Nov. 20 Grove Collaborative [HOLD- Casper]
Nov. 27 Grove Collaborative WinShape Marriage

Note: Because our ad spots are extremely limited and so sell out in advance, we can only hold specific dates for only 48-hours once we receive a request for partnership (marked as "hold"). Our ad spots are first come, first serve, but we do take backups if held ads do not follow up.

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READY TO WORK TOGETHER? HAVE QUESTIONS?

contact Katie and Indiana via podcast@coffeeandcrumbs.net