This is How We Do: Personal Style



Have you ever looked in the mirror and wondered: where did I go? Today we’re talking about how our personal style has shifted from pre-kid life to mom life. From getting dressed in the morning to washing our face at night—we’re spilling the beans on our makeup, clothing, and skin care must-haves. In this episode, Ashlee divulges which magical perfume earns her compliments from both flight attendants and sandwich shop employees, while Indiana shares a hack for keeping her wardrobe fresh through the holiday season. Plus, April explains why it’s necessary to hire a babysitter to go shoe shopping with her husband. Whether your daily uniform is a ponytail and yoga pants or you can’t leave the house without a swipe of red lipstick, we hope this lighthearted chat puts a smile on your face and reminds you that you’re beautiful inside and out.

Show Notes

Thank you to our episode sponsors: 

WinShape Marriage helps couples prepare for and strengthen their marriage through focused time together, away from it all. Visit and mention Coffee + Crumbs when booking your weekend for $100 off a signature weekend retreat.

Fall is in full swing at ModCloth! It’s time to nab cozy sweaters, holiday dresses and gifts! Get 15% off your purchase of $100 or more when you use code coffeeandcrumbs at [Offer expires on January 5, 2019]

Mentioned in this episode:

On having a uniform: Art director Matilda Kahl wears the same thing every day

Indiana thinks Ashlee’s aesthetic is similar to Caroline Rector of Un-Fancy

Ashlee and Indi’s Modcloth picks are pretty indicative of how opposite their personal style is!

Rent The Runway has fancy dresses and super stylish regular clothes, accessories, and coats. You can rent via three different plans: rent for a one-off occasion, rent four items per month with RTR Update, or rent four items at a time and swap unlimited times per month with RTR Unlimited (which is how Indiana gets through the holiday party season). Indiana’s share code will net you $30 off.

Le Tote is similar to RTR Update, but the clothes offerings are much more casual and there aren’t designer brands. Here’s a promo code to try it for a month free.

Indiana on personal style: When Getting Dressed Isn’t Fun Anymore, Spring 10x10

Maternity must-haves: Ashlee’s favorite maternity jeans from H&M | April’s favorite maternity jeans from Madewell | Ashlee’s favorite maternity overalls. Also, LOOK HOW ADORABLE SHE IS IN THEM!

April is a Beautycounter convert. “I don’t sell it, I don’t get free products for saying this outloud, but I am a believer.” She loves their BB Cream, blush, and sheer lipstick. Learn more from April’s Beautycounter consultant, Madison Mayberry Hofmeyer.

Indiana loves a good Sephora trip and wears a Cover FX cream powder foundation, NARS blush, black Sephora eyeliner, and Black Honey Almost Lipstick by Clinique.

Ashlee loves this mascara primer + this mascara, Amazonian Clay Foundation by Tarte, and all things Glossier, especially their perfume. Use Ashlee’s link for 10% off. Maybe start with Boy Brow, the gateway to all things Glossier.

Overalls. You need some. Pregnant: Try these. Not pregnant: try these.

Previous episodes mentioned:

TIHWD Pregnancy, The Kids, The Mom, and The Wardrobe (Season 2)

Show credits: 

Hosted by Indiana Adams, Ashlee Gadd, and April Hoss, produced by Katie Leipprandt, edited by Kyle Cummings.

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